You’re reading Towards Embodied Living — a Substack exploring what becomes possible when we stop abandoning ourselves in order to live, lead and create.
What happens when the things you’ve spent years nurturing no longer need you in the same way?
In this episode, I speak with Ana Flores, founder, writer, community builder, and creator of Done With the Hustle and Her Wisdom Era™.
Ana shares her journey from building one of the largest communities for Latina women in the United States to making the difficult decision to let go of the company she spent fourteen years creating.
Together, we explore identity, belonging, entrepreneurship, motherhood, and the hidden cost of building a life around being needed. We talk about cultural identity and assimilation, the reality behind the girlboss narrative, learning to trust life when everything feels uncertain, and the freedom that can emerge when we release what once defined us.
This is a conversation about grief, reinvention, inner guidance, and returning to yourself.
We hope you enjoy it.
Florence U. x
Reflection Questions
What in your life are you currently holding onto because it needs you, rather than because it is still true for you?
Is there a role, responsibility, identity, or expectation that once fit but no longer reflects who you are becoming?
Who are you when you stop living for what needs you?
I’d love to hear from you in the comments.
About Ana
Ana Flores is a writer, community builder, founder, and advocate for women creating lives and businesses on their own terms.
Born in Texas and raised in El Salvador, Ana spent over fourteen years building We All Grow, one of the largest communities for Latina women in the United States. Today, she is the creator of Done With the Hustle and Her Wisdom Era, where she writes and speaks about identity, belonging, midlife reinvention, and returning to yourself after years of striving.
Through her work, Ana explores what becomes possible when we stop living by external expectations and begin listening to our own inner guidance.
Her book Done with the Hustle, published with HarperOne, will be out in 2027. You can find out more about Ana via her Substack publications: Done With the Hustle and Her Wisdom Era.
Pssst… The Summer Experiment starts in July!
If you’ve been curious about Embodied Living, how it can support you and what it looks like as a practice, then I think you’ll love this.
A six-week Embodied Living experience
Starting mid July, I’ll be hosting this introductory experience for women who are curious about what changes when they stop trying to control every outcome and start paying attention to what life is showing them.
This is an invitation to spend six weeks exploring the practices of noticing and experimentation (two key ideas that are quietly yet powerfully changing my life).
No heavy lifting.
No fixing.
No content, who has time for that?!
More participation.
More curiosity.
More of you.
Together we’ll explore what changes when we begin paying attention to the patterns, feedback and invitations already present in our lives—and respond through small, conscious experiments.
If you want to take it further, I’ll also share more on how you can do that from September onwards.
The investment for the Summer Experiment is £60.
Hi, I’m Florence — mother, writer and creatrix exploring what it means to live, create and lead from increasing coherence rather than self-abandonment.
Through my writing, podcast, 1:1 threshold work, Human-Centred Experience Design and the Embodied Living Circle, I create spaces that invite honesty, embodiment and deeper self-trust.
My work supports women returning to themselves through lived experience — learning to trust what they notice, remain in relationship with themselves while becoming, and create from a place that feels inhabitable from the inside.
Alongside threshold support for women navigating visibility, transition and identity shifts, I also support women in creating containers, learning spaces and experiences that feel like an extension of who they actually are.
If something in this work resonates deeply, you’re welcome to explore my Work With Me page or reach out directly.
